A growing number of consumers around the world are turning to organic/natural/healthy food. These consumers are motivated by a range of factors including food safety, traceability, trustworthiness, authenticity, providence and sustainability.
At the Company’s AGM last month, CEO and MD Birol Akdogan was optimistic about sales growth. He had launched 30 new muesli, confectionary and fried fruit and nut products in FY21.
Choosing the right ingredients
When choosing ingredients for a food product, it’s important to consider the flavours and textures that your customers will enjoy. You should also look at the nutritional content and sustainability of the ingredients you’re using. Choosing the wrong ingredients can lead to a finished product that doesn’t meet your standards or disappoints your target market.
Allergen testing is another critical step to take when choosing your ingredients. You can find out which ingredients may contain allergens by looking for the label “allergen free”. You should also look for the USDA organic label, which means that the food has been grown without the use of synthetic pesticides or fertilizers.
Murray River Organics (MRO) is a producer, marketer, manufacturer, and seller of organic dried vine fruit, nuts, seeds, berries, grains, coconut, and other foods. The company also produces other natural and organic products. The MRO Group was founded in 2010 and is headquartered in Dandenong South, Australia.
Nourishing your body from the inside out
Whether it’s delicious muesli blends, trail mixes, nuts and seeds or plant oils, their range puts nature first. Their wholesome organic ingredients nourish the body from the inside out and help you feel good about what you’re eating.
An absence of diversity can hinder innovativeness and development (Ekantiana, Sari, Bestari, Handayani, & Mikkael, 2023). Embracing variety cultivates a rich pool of thoughts and helps companies comprehend different customer needs. Moreover, it improves social responsiveness and boosts company standing.
Digital innovation promotes expansion and opens up new markets (DuBrin, 2013). It increases the customer base and enables firms to develop direct ties with clients. It also reduces costs by lowering the need for physical operations.
Murray River Organics Group Ltd produces, markets, manufactures, and sells organic food products. The Company offers grapes, nuts and chia seeds, dried vine fruits, ginger, and berries. The Company serves customers worldwide. In November, the Company announced a loss of $1-3 million.
Nourishing your tastebuds
MRO produce shelf-stable organic dried vine fruit – sultanas, currants, and sun muscat raisins. They also grow a range of pantry staples from muesli blends, trail mix and nuts and seeds, to plant oils and dried fruits that are all certified organic and free from chemical additives.
Murray River Organics’ strength can be its gifted labor force or imaginative culture that enables it to deliver top-notch quality products to clients. However, the company’s weaknesses include a lack of innovation and a tendency to focus too much on price competition. This could make it difficult to win customer loyalty and increase churn.
Murray River Organics can manage these issues by using a SWOT analysis. This helps them understand their internal strengths and shortcomings as well as external opportunities and threats. It can also assist them in creating procedures to leverage their strengths and mitigate their dangers. By doing so, they can boost customer loyalty and become more competitive (Leiber et al., 2019).
Nourishing your family
As a result of its high-grade ingredients, Murray River Organics products nourish you from the inside out and are the ideal choice to feed your family. Their range of pantry staples including effortlessly delicious muesli blends, trail mixes, nuts and seeds, plant oils and dried fruit are a convenient way to give your body the nutrition it needs.
Competitive threats might emerge when Murray River Organics Group Limited’s competitors launch new items or enhance their existing ones (Ekantiana, Sari, Bestari, Handayani, & Mikkael, 2023). This could prompt a price war and erode profit margins.
To overcome competitive pressures, Murray River Organics can develop innovative goods and services that are compatible with changing cultural trends and client segments. This could help them stand out in a crowded industry. For instance, they can introduce subscription models that reduce dependency on one-time transactions and encourage user growth. This could lead to a compounding revenue stream and improved functional proficiency (Puyt, Lie, Graaf, & Wilderome, 2020). The Company can also promote its offerings through loyalty programs that encourage word-of-mouth recommendations.