An SEO Consultant is a specialist who can help businesses optimize their websites and attract organic search traffic. They can provide a wide range of services, from keyword research to content optimization and link building.
You should hire an SEO consultant if your website’s organic traffic is declining, or you’re scaling your business and targeting new niche markets.
1. Keyword research
Keyword research is the process of finding & analyzing search terms that people enter into search engines. This can reveal queries that are relevant to your business, their popularity & ranking difficulty. It can also help you create content that addresses your audience’s needs & questions.
Identifying the keywords that are most relevant to your business involves putting yourself in your customer’s shoes. You can do this by analyzing your website’s traffic data, conducting competitor analysis or asking for feedback from your customers.
Creating a list of potential keywords can be a daunting task, but using a tool like Google’s Keyword Planner can help you generate large lists of ideas. Once you’ve compiled your list, focus on the keywords with the highest search volume, which are most likely to drive traffic to your site.
2. On-page optimization
On-page optimization is the process of improving a website’s content and architecture to rank higher in search engine results pages. This includes optimizing content, metadata (such as titles and meta descriptions), internal links, image alt text, and more.
A good SEO Consultant knows how to implement these tactics and will also understand how search engine algorithms work. They should be able to analyze a website’s performance and identify any areas that need improvement.
To find a skilled SEO Consultant, check online directories such as Clutch, UpCity, or G2. Additionally, read through popular SEO blogs for insights and tips from the industry’s best. These resources will help you narrow down your list of potential candidates and find the one who can best meet your business’s needs.
3. Off-page optimization
Getting noticed online by sites and people that Google trusts is one of the best ways to boost search engine visibility. That’s why off-page optimization is so important, and it can include everything from creating social media campaigns to launching PR initiatives.
Anything that sends a positive signal to search engines should be included in an off-page strategy, and that includes things like increasing social following and engagement, generating five-star reviews, and growing brand recognition through earned media. This can also extend to local marketing campaigns for physical locations, and any offline promotional activity that drives website traffic.
Market Brew’s Link Flow Finder allows users to prioritize off-page strategies by their potential impact on a page’s rank, based on the number and strength of the pages that they connect to.
4. Link building
When it comes to link building, experienced SEOs often recommend creating high-value content that people can’t help but share with their audiences. This can be anything from a comprehensive guide to your product, to industry research that positions you as an authority in the space.
However, it’s important to note that the old methods of building links are losing their power over time. For example, it’s best to steer clear of buying links or other manipulative tactics that could get you banned from search engines entirely.
One of the most popular link-building techniques is called broken link building, which involves finding mentions of your brand on other websites and then reaching out to them with a pitch for them to replace the old link with your new one. This is a great way to build backlinks at scale without using shortcuts that could be damaging in the long run.
5. Content creation
Ideally, the SEO Consultant Singapore you hire will have several years of experience in their field. This means they will have a deep understanding of SEO and how it works within different contexts.
They should also have a long-term vision of what SEO can do for your business and be able to provide examples of their past work. It is also a good idea to ask them about their rates and whether they have a project-based fee or ala carte pricing structure for their services.
Creating impactful SEO content can help elevate your search engine rankings and drive valuable traffic to your website. It can also establish you as a trusted authority in your industry by providing valuable information to your audience. A good way to create such content is by creating guides, like the one pictured below from HydroWorx.