Whether you’re a subcontractor looking for networking and educational opportunities or a general contractor searching for work partners, KCASA can help.
Flights began departing from the new KCI terminal last month, marking the final phase in construction on the largest infrastructure project in Kansas City, Missouri’s history. The project developer is Maryland-based Edgemoor Infrastructure & Real Estate, working with design-build partner Clark Weitz Clarkson.
Generating Leads
When you are looking to generate leads for your construction business, it is crucial to focus on high-quality leads. These are leads that have a genuine need for your services and the financial capacity to hire you. High-quality leads can significantly improve your conversion rates and reduce your marketing costs.
Contractors have a variety of ways to generate leads, including word-of-mouth referrals and traditional advertising methods. However, these methods are often limited in their reach and can be expensive. Modern lead generation solutions aim to overcome these limitations and help contractors connect with qualified leads. Find out more at Kansas City Contractor Leads.
One of the most effective strategies for generating contractor leads is running Google Local Services Ads. These ads appear at the top of search results for people who need to hire a local service provider. These ads can also earn you the Google Guaranteed badge, which signals to potential customers that your business is reputable. Another option is to use a third-party website like Angi or BuildZoom to find leads. These websites act as mediators and match you with leads based on their project needs. They also offer vetting services to ensure that you are only connecting with leads who are likely to hire you.
Getting Started
Getting started in the business of commercial construction requires registration with your local government. Kansas City has a centralized system called Compass KC that makes it easy for contractors to register. Local governments set licensing requirements and penalties for contracting businesses, so contact the county or city clerk in your jurisdiction for details.
Look for general contractors with a track record of completing projects similar in size and complexity to your project. Ask for references and contact those customers to learn about their experience with the contractor, including quality of work, adherence to budgets, and timelines.
Obtain proof of general liability insurance, which is a requirement for most licenses. Liability insurance protects you if someone is injured on the job or if your work damages property. Also, obtain worker’s compensation and unemployment insurance if you have employees.
Marketing Your Business
With a strong economy and central location, Kansas City is an ideal place for new businesses. As a result, entrepreneur support organizations and small business development centers offer numerous resources to help companies succeed in this competitive market.
To promote your services, use local media and events to reach a targeted audience. Identify your target customers through market research and create ‘buyer personas’ to understand their problems, interests, and preferences. Then, direct your print marketing materials to them, such as brochures and postcards. Personalizing your materials and including a call-to-action increases engagement rates.
Additionally, consider the tax incentives available in Missouri and Kansas to help your company grow. These include property and sales tax exemptions, workforce training grants, and other business investment credits. The McGuire Sponsel site selection team can assist you in identifying and pursuing these opportunities. They can also provide advice on relocating, making capital investments, and adding jobs in this growing business environment.
Contractor SEO
Using local SEO, you can improve the visibility of your contracting business by targeting search results in specific areas. An experienced contractor SEO agency will optimize your website for relevant keywords and ensure that your business is indexed on Google maps.
They can also help you increase your visibility on online directories and create geotargeted service pages that are specifically tailored to the locations where you work. This type of targeted marketing can help you grow your customer base without relying on expensive advertising campaigns.
SEO is a long-term marketing strategy that can help your company generate recurring revenue and build a dedicated clientele. Unlike SEM which only yields short-lived gains, SEO can continue to improve the visibility of your website and content over time. An experienced contractor SEO company can help you set long-term goals and build a scalable campaign that grows with your business. This includes tracking metrics like keyword rankings, organic traffic, and conversions.